Selling Your Home


Evaluating Your Property

The first step to selling your house is to evaluate its condition. It will be important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. We will walk through the property with you and make a punch list of suggested repairs, touch ups and upgrades. We will also discuss available options to help ensure your home is in the best condition possible for attracting buyers. Note that some problems may require disclosure to potential buyers.

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Choosing A List Price

There are many important factors to consider in determining a competitive list price for your property, such as location, condition, age, supply and demand, as well as local market conditions. We will provide you with a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area to help arrive at a strategic value. We will also proactively start previewing homes for sale in your market so that we know the competition. You may also choose to have a professional appraisal of your home conducted in advance. Understanding what the market will pay is a critical part of achieving a successful sale, and all these factors will help guide your decision to establish a list price. It will be important for us to watch market activity right up to the day your home lists for sale so that we can reposition the price if needed.


Getting Market Ready

Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.


Listing Your Home

When the home is ready for market, we will have professional photography taken. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.


Home Showings

Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.


Receiving Offers

An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. Together, we will look at the offered price, settlement date and terms such as elected inspections and mortgage financing. We will also evaluate the buyers financial strength through provided documents such as a preapproval letter or proof of funds. It is not unusual for us to contact the lender to get additional assurance of a buyer’s financial ability to go to settlement. If we counter the offer, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement, you will officially be under contract!


Appraisal & Inspection

Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.



Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!

Staging Checklist